Responsive Website Design

One Website for all Devices

Responsive Website Design

What is Responsive Website Design?

Responsive website design is the approach that suggests a website’s design and development should respond to the user’s behaviour and environment based on screen size, platform and device. Therefore, a website must “respond” to the device it’s viewed on. In responsive website development, code detects and responds to all types of devices.

As the user switches from their desktop PC or laptop to their tablet or phone, your website should automatically switch to accommodate for resolution, image size, font size, and scripting abilities.

It is also important to consider the settings on the user’s device, as your website should not block the user’s access to the page if a VPN (Virtual Private Network) is in use, for example.

In other words, the website should be able to automatically respond to the user’s preferences. This eliminates the need for a different design and new development of your website for every new device coming to the market in the future, ultimately saving you money, time, and hardship.

With the relentless rise in mobile phone and tablet use, a modern website needs to adapt to a near-infinite number of screen types. A fully responsive website will rescale itself to preserve the user experience, and look and feel across all devices with no irritating zooming, scrolling, or resizing.

These days, web users crave consistency and an elegant user experience (UX) throughout a website, and, according to continuous research published by Google, users will leave a website if it isn’t fully responsive, resulting in missed opportunities for the business.

Therefore, the common search engines penalise you if your website isn’t fully responsive by giving it a poor SEO rating. If you’re not sure what SEO is, or if you want to know more about it and it’s impact on you, check out our Search Engine Optimisation article.

Why responsiveness is important

Do you remember the last time you experienced the frustration when you were unable to read the tiny text and got lost trying to navigate through a website on your phone or tablet? Do you remember when you couldn’t fill out a website’s contact form, or even worse, you managed to complete the form but a misplaced or malfunctioning confirmation button confused you? We’ve all had these bad experiences at some point, unfortunately…

If your website isn’t fully responsive, chances are there’s someone frustrated right now because of your website’s poor user experience.

Without a responsive website, you are most certainly losing potential and current clients right now, without even noticing it.

Our best advice for you is to get in touch with us today and we will assess how we can create a responsive website that will delight and engage your users and generate great results for your business.

Who needs a responsive website?

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